Vin de Pays (VDP) Region
Vin de Pays is the French equivalent of the Europe-wide IGP (Indication Géographique Protégée) system.
Vin de Pays allows the producer to make wines without the constraints of AOC laws and allows for the use of a more comprehensive list of permitted grapes and a higher yield per hectare. It also allows for much more freedom to use varietals of grapes.
It also benefits the consumer as labeling provides greater clarity on the grape variety and provenance of the wine.
The extra freedom provided to the producer allows for a more competitive price range.